I recently completed a commercial shoot for an online retailer, Laci Swann, owner of Dear Elli. When I first met Laci in 2013, Dear Elli only offered really cute hair accessories, but has since expanded the brand to jewelry and clothing. So, what inspired Laci to open Dear Elli?
“I wanted to be my own boss while pursuing my love for fashion, ” says Laci. “And I noticed that even though there are a lot of boutiques, there are few that offer unique hair accessories. I LOVE hair and beauty, so creating this boutique was a nice combination of my love for beauty and fashion.”
We shot in Dear Elli’s studio space in Gaithersburg, Maryland with the help of make-up artist Linda Terrie and four models. Laci had new inventory and hoped to boost sales and market her business with professional photos of her products.
“Photos are everything,” says Laci. “People are so reliant on their smart phones, but there is a huge difference between a professional photo shoot and an iPhone shot. Customers recognize that.”
Dear Elli has been really successful in the months since our shoot, and after photographing the merchandise, I had to have some of my own! I definitely suggest stopping by to take advantage of their amazing deals!
On to the pictures!
Until next time!