Since I’ve started shooting professionally in 2009, I’ve noticed the same seasonal photography trends that most photographers experience: wedding season, engagement sessions, holiday sessions and party/event season.

But I’ve noticed something else too.

During the first 60 days of each new year, clients get serious about their goals and book new business photos. Something about the start of a new year ignites their entrepreneurial spirit and then…BOOM! Photo requests for commercial marketing images come from everywhere. Hair stylists. Realtors. Shoe retailers. Publicists. Musicians. Artists. Clothing retailers. Jewelers. Attorneys. Doctors. Lawn care specialists. CEOs. Online shop owners. People needing product photography or corporate headshots.

Product images from camping gear retailer, HMW Outdoors

Product images from camping gear retailer, HMW Outdoors

Every one of these people understands the importance of clean, professional photos to showcase themselves and their products, and it’s wonderful. Customers will take you seriously because you’ve invested in yourself and your business enough to put your best foot forward.  I’m happy small business owners are taking their marketing to the next level and booking professional photographers like me.

Product images from online accessories retailer, Dear Elli

Corporate headshots for Modern Counsel Magazine

The question is, are you ready to take your business to the next level? If so, shoot me a note at insana@insanacollins.com and let’s get started.

Until next time,

Insana